Why I Created Umriva

I noticed how often women are forced to choose between jewellery that looks good but
doesn’t last, and jewellery that feels too precious to wear daily.

Umriva was created to bridge that gap thoughtfully designed demi-fine jewellery meant to
be worn often, without losing its charm.

What Umriva Means to Me

To me, Umriva represents quiet confidence.

It’s about choosing pieces that feel personal, timeless, and reassuringly well-made.
Jewellery you reach for instinctively. Jewellery that feels like yours.

Luxury, for me, isn’t loud.
It’s intentional.

What We Stand For

Umriva is guided by values I believe in deeply:

• Everyday Wearability – Jewellery designed for real life
• Timeless Design – Clean, modern, and lasting
• Enduring Quality – Premium finishes made to last
• Quiet Luxury – Subtle elegance over excess
• Trust – Built slowly, honestly, and consistently

Who Umriva Is For

Umriva is for women who choose themselves every day.

For those who don’t dress to impress but to express.

For those who believe jewellery should feel effortless, not occasional.

For those who believe jewellery should feel like an extension of who they are, not something
they wear to impress.